What I Offer

My Services

Strategy rooted in story. Every engagement shaped by 25+ years of real entrepreneurial experience across the UK, UAE and GCC.

S
Strategic Expertise

What I Bring

I work with founders, startups, and established businesses navigating growth, change, and cross-border expansion. Not just strategy , lived experience.

Saba Kufaishi
01
Brand Strategy & Identity
Defining market positioning, visual identity, and brand voice. Building brands remembered for the right reasons.
02
Market Expansion
Strategic guidance entering the UAE, GCC, or UK markets, from regulatory navigation to go-to-market execution.
03
Business Development
Identifying growth opportunities, building partnerships and pipelines that generate real commercial traction.
04
Digital Visibility
SEO, social media strategy, content and campaigns. Building audiences and growing online presence with purpose.
05
Startup Advisory
Practical guidance for early-stage founders, drawing on real lessons from launching, failing, and succeeding.
06
Stakeholder Engagement
Navigating complex relationships with partners, investors, and institutions across cultures and markets.
Saba Kufaishi speaking at Style Arabia
Why Work With Me

Strategy Rooted in Story

I don't just advise , I've done it. Eight ventures across three markets, navigated COVID, sold businesses, and rebuilt. I bring the scars and the wins to every client engagement.

My background spans design, interior architecture, PR, diplomacy, broadcast media, luxury retail, and consultancy. That breadth is what makes my strategic thinking different.

"I'm not delusional, I'm an entrepreneur."
Work With Saba
What Clients Say
“Her creativity, compassion and consideration is paralleled by her professionalism.”
Rachel Meuleman
Founder, BizzAngels
Read All Recommendations
What People Say

Voices of Trust

“

I have known Saba for more than a decade. She is a very friendly, caring, open and very reliable person. Saba has an aptitude for aesthetics and design that makes her stand out from other jewelry designers internationally.

Flor Hidalgo, MBA
Principal, Juniper Consulting Group
“

Her creativity, compassion and consideration is paralleled by her professionalism. Her passion resonates throughout her artistic jewelry creations at Fay Bijoux. Saba will inspire others to reach new heights in the Middle East Fashion Industry.

Rachel Meuleman
Founder, BizzAngels
“

I have known Saba for over 16 years. From day one I knew she would be a successful businesswoman because she is focused and has the ambition and the passion for success.

Haidar Al Athari
Ambassador of Iraq to the Russian Federation
“

Saba is a professional, sophisticated person with fantastic organising skills. I attended two big events she organised and I was astonished with the level of detail and sophistication.

Muhi Alden
Strategic Finance Leader, Ex-Shell JV CFO
“

I have known Saba for many years. I admired her enthusiasm and determination for founding FAY. I also admire her for her excellent design ability which put FAY high in the field in just a short time.

Mohamed Alassam
Founder, Executive Chairman
“

Saba is a fab jewellery designer and a beautiful person. Highly recommend her and her brand.

Charlotte Gram Andersen
C-Level Executive, International Creative Leader
“

Saba is an exceptional designer with great attention to detail and a flair for modernist interpretation of classical jewellery design. Her pieces stand out and scream with excitement and glamour.

Nina Assam
Photographer & Content Creator, London
“

Saba is a creative jewellery designer, we enjoy and love her beautiful pieces to appear in Zahrat Al Khaleej photo shoots. She is such a wonderful person to work and deal with.

Ghania Azzam
Zahrat Al Khaleej Magazine
Read All 8 Recommendations