The Timeline
From Spark to Scale
1998
DoctorInternet
Branding & Creative Direction
One of the earliest bilingual Arabic-English health portals, bridging technology, culture, and healthcare. Over 180 UK specialists served Arab patients with consultations translated into Arabic — a digital venture ahead of its time.
2002
Creative Women Group
Co-Founder
A conference and events platform amplifying women's voices in health and wellness. Hosted HRH Princess Haya Bint Al Hussein of Jordan as keynote speaker at one of London's largest Arab Health conferences, organised over three impactful days.
Milestone: HRH Princess Haya Bint Al Hussein as Keynote
2003
Iraqi Women Foundation
Co-Founder
Founded in response to post-war challenges facing Iraqi women, focused on advocacy, support, and raising global awareness. Collaborated with the Interim Iraqi Governing Council. A cause close to my heart, driven by purpose, not profit.
2005
Kayapo Jewellery
Co-Founder
One-of-a-kind artistic jewellery designs exhibited at the BFIIN Awards at the Painted Hall, Old Royal Naval College, Greenwich. Won the Gold Award in the Creative Category at the Global Women Inventors & Innovators Network.
🏆 Gold Award — BFIIN/GWIIN 2005, Painted Hall Greenwich
2008
FayBijoux
Founder & Chief Designer
One of the first homegrown luxury fashion jewellery brands in the UAE. Launched at Style Arabia 2010, stocked in House of Fraser, Galeries Lafayette, and GCC boutiques. Featured on MBC1, Rotana Khalijia, Studio ONE, and in Marie Claire Arabia and Zahrat Al Khaleej. Pivoted to e-commerce after COVID.
2015
Let’s Party
Co-Founder
A private, exclusive events and party planning venture in London, curating bespoke experiences for a carefully selected clientele. Built on personal connections and word-of-mouth reputation.
2019
Ricco Lounge
Co-Founder & Senior Manager
Luxury boutique entertainment lounge in Kensington, London — entirely self-funded. Within just two weeks of launch, one of the most searched and booked venues on Design My Night. COVID struck just weeks after opening. Through resilience, kept supporting performers and artists for three years before selling to focus on strategic consultancy.
🏆 Most Searched Venue on Design My Night within 2 weeks
2021
NINIV Consultancy
Co-Founder & Managing Director
Strategic consultancy bridging UK and Gulf markets, supporting startups and SMEs with brand development, market entry, digital visibility, and business growth across London, Dubai and Abu Dhabi. A natural evolution of over two decades of entrepreneurial experience.