Saba Kufaishi
Entrepreneur · Strategist · Brand Builder

SabaKufaishi

"I'm not delusional, I'm an entrepreneur." , building purposeful ventures across the UK, UAE & GCC for over 25 years.

Scroll
01
About

Built to Adapt

Iraqi-British entrepreneur with over 25 years of building brands, launching ventures, and helping businesses grow across London, Dubai, and the wider GCC. Fellow of the Royal Society of Arts. MSc International Business, Kingston University.

Read My Story →
25+
Years experience
8
Ventures built
3
Markets, UK UAE GCC
FRSA
Fellow of the RSA
02
Journey

From Spark to Scale

From DoctorInternet in 1998, to building FayBijoux into a GCC luxury brand, to founding NINIV Consultancy today. Eight ventures across three markets — each one a chapter in a story built on purpose, resilience, and genuine passion.

Explore the Timeline →
1998DoctorInternet, bilingual health portal
2005Kayapo Jewellery, Gold Award BFIIN/GWIIN
2010FayBijoux launches at Style Arabia, UAE
2019Ricco Lounge, Kensington London
2021NINIV Consultancy, London & Dubai
03
Ventures

Built to Last

Three distinct brands, one common thread: building something meaningful that endures. A strategic consultancy, a luxury jewellery brand, and a science-led skincare line in development.

NINIV Consultancy FayBijoux HayatSkin
Explore Ventures →
04
Services

Strategy Rooted in Story

Working with founders, startups, and established businesses navigating growth, change, and cross-border expansion. Not just strategy — lived experience from 25+ years on the ground.

Brand Strategy Market Expansion Startup Advisory Digital Visibility
View Services → Work With Me
“I'm not delusional,
I'm an entrepreneur.”

Saba Kufaishi  ·  Personal Mantra

What People Say

Voices of Trust

I have known Saba for more than a decade. She is a very friendly, caring, open and very reliable person. Saba has an aptitude for aesthetics and design that makes her stand out from other jewelry designers internationally.

Flor Hidalgo, MBA
Principal, Juniper Consulting Group

Her creativity, compassion and consideration is paralleled by her professionalism. Her passion resonates throughout her artistic jewelry creations at Fay Bijoux. Saba will inspire others to reach new heights in the Middle East Fashion Industry.

Rachel Meuleman
Founder, BizzAngels

I have known Saba for over 16 years. From day one I knew she would be a successful businesswoman because she is focused and has the ambition and the passion for success.

Haidar Al Athari
Ambassador of Iraq to the Russian Federation

Saba is a professional, sophisticated person with fantastic organising skills. I attended two big events she organised and I was astonished with the level of detail and sophistication.

Muhi Alden
Strategic Finance Leader, Ex-Shell JV CFO

I have known Saba for many years. I admired her enthusiasm and determination for founding FAY. I also admire her for her excellent design ability which put FAY high in the field in just a short time.

Mohamed Alassam
Founder, Executive Chairman

Saba is a fab jewellery designer and a beautiful person. Highly recommend her and her brand.

Charlotte Gram Andersen
C-Level Executive, International Creative Leader

Saba is an exceptional designer with great attention to detail and a flair for modernist interpretation of classical jewellery design. Her pieces stand out and scream with excitement and glamour.

Nina Assam
Photographer & Content Creator, London

Saba is a creative jewellery designer, we enjoy and love her beautiful pieces to appear in Zahrat Al Khaleej photo shoots. She is such a wonderful person to work and deal with.

Ghania Azzam
Zahrat Al Khaleej Magazine
Read All 8 Recommendations