Entrepreneur · Strategist · Brand Builder
SabaKufaishi
"I'm not delusional, I'm an entrepreneur.", building purposeful ventures across the UK, UAE & GCC for over 25 years.
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"I'm not delusional, I'm an entrepreneur.", building purposeful ventures across the UK, UAE & GCC for over 25 years.
I've spent over two decades building brands, launching ventures, and helping businesses grow, across London, Dubai, and the wider GCC. My journey has been shaped by a deep belief that great ideas deserve great execution, and that storytelling is the bridge between vision and growth.
From co-founding one of the first bilingual Arabic-English health portals in the late 1990s, to building FayBijoux into a recognised luxury jewellery brand stocked in House of Fraser and Galeries Lafayette, to establishing NINIV Consultancy as a bridge between UK and Gulf markets, I've learned entrepreneurship the real way: by doing it.
Today I work with ambitious businesses and purpose-led organisations to sharpen their market positioning, elevate brand visibility, and unlock sustainable growth.
"I've built brands. I've seen markets. But how do I grow smarter, not just bigger?"
That question led me back to academia, completing my MSc in International Business Management at Kingston University, and continues to shape how I think about strategy, markets, and impact.
Recommendations from colleagues, clients and collaborators on LinkedIn.
I have known Saba for more than a decade. She is a very friendly, caring, open and very reliable person. Saba has an aptitude for aesthetics and design that makes her stand out from other jewelry designers internationally. I am 100% sure they would be a success as she understands the fashion tendencies and trends in the jewelry world.
Her creativity, compassion and consideration is paralleled by her professionalism. Her passion resonates throughout her artistic jewelry creations at Fay Bijoux. With the right partners at hand, Saba will inspire others to reach new heights in the Middle East Fashion Industry.
I have known Saba for over 16 years. From day one I knew she would be a successful businesswoman because she is focused and has the ambition and the passion for success. I always liked and admired her lively and outgoing character.
Saba is a professional, sophisticated person with fantastic organising skills. I attended two big events she organised and I was astonished with the level of detail and sophistication.
I have known Saba for many years. I admired her enthusiasm and determination for founding FAY. I also admire her for her excellent design ability which put FAY high in the field in just a short time.
Saba is a fab jewellery designer and a beautiful person. Highly recommend her and her brand.
Saba is an exceptional designer with great attention to detail and a flair for modernist interpretation of classical jewellery design. Her pieces stand out and scream with excitement and glamour.
Saba is a creative jewellery designer, we enjoy and love her beautiful pieces to appear in Zahrat Al Khaleej photo shoots. She is such a wonderful person to work and deal with.
I work with founders, startups, and established businesses navigating growth, change, and cross-border expansion. Every engagement shaped by real experience, not just theory.
I share insights on entrepreneurship, brand strategy, cross-border growth, and the realities of building businesses across the UK, UAE and GCC. Follow me on LinkedIn for my latest thinking.
Follow on LinkedIn@saba-kufaishi
Whether you're building something new, expanding into a new market, or looking for a strategic partner, I'd love to hear from you.